Independent Media Tell Us the Truth
In virtually all aspects of life, we are influenced consciously or subconsciously by mainstream media messages. Today, six media giants—Comcast, The Walt Disney Company, Twenty-First Century Fox, Time Warner, Viacom and DirecTV—control the vast majority of what we watch on TV and in movies, listen to on the radio and read in books, newspapers and magazines. According to Ben Bagdikian, Pulitzer Prize-winning journalist and author of The New Media Monopoly, this handful of conglomerates form a cartel that wields enough influence to affect U.S. politics and define social values.
Thirty years ago, before many mergers and acquisitions, 50 corporations owned nearly all of American media. Today’s infotainment and rhetoric, misrepresented as news, is leading millions to conclude that these colossal powers do not exist to objectively report the truth.
Mainstream Media’s True Colors
Although a recent Gallup Poll reflects Americans’ lack of trust in mainstream media’s reporting of news fully, fairly and accurately, fair reporting was what HarperCollins, a prominent publisher, expected upon the 2016 release of New York City holistic psychiatrist Dr. Kelly Brogan’s A Mind of Your Own: The Truth About Depression and How Women Can Heal Their Bodies to Reclaim Their Lives. They were shocked when the book was boycotted.
“The New York Times, Dr. Oz and Good Morning America refused to schedule author interviews or write book reviews. There wasn’t a whisper anywhere on mainstream media about my evidenced-based book on how women can holistically recover from depression without a single prescription. HarperCollins was baffled. I was their first credentialed author who spoke out against pharmaceuticals,” says Brogan.
So Brogan turned to independent outlets, including print, online and social media, her own website, newsletter lists and word-of-mouth. Her work soon broke through into three of the top bestselling book lists: USA Today, Publisher’s Weekly and The New York Times. That example serves as clear proof of the importance and power of independent media to furnish the public helpful and in-depth information on wide-ranging topics that mainstream broadcast media typically only cover in 30- to 60-second blurbs or not at all.